Anyway, I thought it was a pretty good film, with great cinematography, some excellent moments and a nice adherance to the exquisitely written original story. I have to say I can't tell you exactly how good I think it was, because, quite frankly, all the hype clouded my perceptions to the point that I can't decide whether I really liked it or not. But I do know that I'm sick of that hype. The fact is, Brokeback Mountain has become some sort of cutesy shorthand for being gay, and it's really tired.
For example, back in February my friend at Life Below The Line was reporting the annoying prevalence of straight men using Brokeback Mountain to tease each other. You know how it goes, one guy expresses some kind of emotion and the other "jokes" something like "Hey, don't get all Brokeback Mountain on me, here." This may be mildly amusing the first several times, but at this point it's just being used to reinforce the same stereotypes that any other fag jokes do, except just replacing the word "fag" with the hipper version, "Brokeback Mountain." It also allows the straight jokester to deflect any protests to his or her joke by alluding that if they are sensitive and liberal enough to have seen BBM, or even just heard of it (which... who hasn't?), then they can't really be bigoted and offensive. Right.
At the same time, even homages within the gay and gay-friendly world can be tiresome. As Joe.My.God reported, among other things, BBM catchphrases are showing up in both romance and retaliation between gay men. Elsewhere, several sites on the Web have been chuckling over an ice-skating routine done by men dressed as cowboys (did the creators know it was gay? Was it produced before or after BBM? How gay would it be on the scale of gay dependant on that fine point?). Meanwhile, here in NYC, Jacques Torres is selling chocolate Brokeback Bunnies for Easter. Is it an adorable homage, or a passé marketing ploy? Looks like both to me.
Which all boils down to: listen, people, enough's enough. It's just not cute anymore, and it's certainly not fashionable. Yes, even I indulged in references up until several weeks ago, but it has reached its saturation point. So quit it. Because much further and we'll be out of Montana and into Macarena territory.